As I sat through my most recent pre-license education course, I couldn"t help but look around at all the different people taking the class. I believe I had a preconceived notion that most of the people taking this course would be in their 30s and 40s, dressed in business attire and carrying leather portfolios or briefcases. I couldn"t have been mor...Read More
The old saying, "Nothing happens until somebody sells something" is so true in real estate. Until you sell your services to a buyer or seller, you have no potential for generating commission. Attracting real estate leads is the critical first step in reaching your sales goals .....Read More
You"ve entered the real estate industry with the world at your fingertips and a gleam in your eye. Your goal is to help everyone in your path achieve their American Dream. What you will quickly realize is the job is going to be much harder than you expected it to be .....Read More
I think we"ve reached the point at which software developers can stop trying to sell agents on the benefits of mobile applications. More specifically, marketing teams can cease use of terms like "agents on the go" and "always connected." .....Read More
Chris Leavitt says the biggest barrier to success in the real estate industry is, "incompetent people who don’t understand the ins and outs of the industry. I work with what I’m given and try to make the best outcome out of every situation." .....Read More
Now let"s qualify rejection. In real estate, it"s not doors being slammed shut in agents" faces or screaming prospects on the phone -- but even something as simple as the word "no" can put a dark cloud on the rest of the day. .....Read More
A 5 percent increase in home values coupled with cyclically low homeownership rates -- 63.7 percent as of the first quarter -- equate to a multifamily sector where only 1 in 10 renters vacate a unit because of a home purchase .....Read More
Airbnb and HomeAway are in a tight race to the top of the vacation rental industry, and they seem to be neck and neck. Both rental sites made recent announcements of shifts in their offerings, cutting slightly into the others" territory and showing that tense competition in home sharing is as evident as ever .....Read More
A search engine advertising strategy newly tested by Zillow has raised the hackles of some real estate agents, spurring the listing portal to promptly suspend the experiment. The advertising technique involves placing Zillow ads in front of Google users who search the names of brokerages .....Read More
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